Domain Glossary

Speak domainer. The lingo behind the trade, from hand regs to UDRP.

Search terms

Aftermarket

The resale market for domains that are already registered.

BIN

Buy It Now: a fixed-price listing a buyer can purchase instantly.

Backorder

A request to try to register a domain the moment it drops.

Brandable

An invented or catchy name suited to a startup brand, like Zoomra or Botstr.

ccTLD

A country-code extension such as .co, .io, .ai, or .me.

Comps

Comparable past sales used to justify a price.

Cybersquatting

Registering a name in bad faith to profit from someone else's trademark.

Drop catching

Using a service to register a domain the moment it expires and drops.

EMD

Exact match domain: a name that matches a search phrase, like CheaperMedsOnline.com.

End user

A business buying a name to use it, rather than an investor.

EPP code

The authorization code needed to transfer a domain between registrars.

Escrow

A neutral third party that holds payment until the transfer is complete.

Fast transfer

A marketplace network that delivers a purchased name instantly through partner registrars.

gTLD

A generic top-level domain such as .com, .net, or .org.

Grace period

Time after expiry when the owner can still renew at the normal price.

Hand reg

A domain you registered new at the standard price.

Holding cost

The renewal fees you pay while waiting for a sale.

Landing page

The page shown on a domain advertising that it is for sale.

Lease-to-own

The buyer pays in installments and receives the domain at the end.

Liquidity

How quickly a name could sell to another investor at wholesale.

LLL / LLLL

Shorthand for three- or four-letter domains.

Make offer

A listing that invites offers instead of showing a fixed price.

Minimum offer

The lowest offer a seller will consider.

NAR

Name Above Replacement: the Moneyball Names scouting score from 0 to 100.

New gTLD

Newer extensions such as .xyz, .app, or .shop.

Outbound

Contacting potential end users directly to pitch a name.

Parking

Placing ads on an unused domain to earn from its traffic.

Pending delete

The final days before an expired domain drops and becomes available.

Portfolio

A domain investor's collection of names.

Push

Moving a domain between accounts at the same registrar.

Redemption period

A window after expiry when the owner can recover a name for a fee.

Registrar

The company you register a domain through.

Registry

The organization that runs an extension, such as Verisign for .com.

Registry premium

A name the registry prices higher, often with higher renewals too.

RDNH

Reverse domain name hijacking: abusing UDRP to take a name the complainant has no right to.

STR

Sell-through rate: the share of a portfolio that sells each year.

Type-in traffic

Visitors who type a domain straight into the browser.

UDRP

ICANN's dispute process for trademark owners to claim a domain.

Upgrade

When a business buys the .com or a shorter version of the name it already uses.

Wholesale

Selling to other investors at investor-level prices.

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