Strategy

Portfolio strategy and the Moneyball approach.

Skip the bidding wars on obvious names and buy what the numbers say is underpriced. Here is how the Moneyball approach works for domains.

3 min read

Holding costs, sell-through math, roster tiers, and a simple review process for deciding which domains to renew and which to cut.

2 min read

Invented brand names and descriptive keyword domains sell to different buyers for different reasons. Here's how to choose and price each.

2 min read

Get the Scouting Report